Ashmita Rathi · Creative director · India
I launch new‑gen brands from 0 to 10 for Gen Z and millennials.
Seven years across agency and brand side, from World Wildlife Fund and Starbucks to India's leading intimate-wellness brand.
- years, brand and agency side
- 7
- teams led, from 3 people to 10
- 3
- client accounts at one agency
- 15+
- organic marketplace revenue after one rebrand
- +150%
Hey! I am Ashmita
Creative lead → creative director
AGENCY
2026
yep, the one in green
Chapter 01 · 2019–2020
The Generalist
Content Lead · Nomad Credit (EdTech startup)
My first job was the whole marketing function. Social posts, brochures, posters, web copy, SEO blogs, landing pages. If it had words or pixels, it went through me.
A team of 3. I owned all marketing and design.
Study-abroad ads
Written and designed for three campaigns: profile evaluation, an MBA in New Zealand, a UK Master's in a year.
Education-loan landing page
Rewrote the web copy and landing pages.
SEO blog programme
Built and wrote it, including a long-form Statement of Purpose guide.
Chapter 02 · 2020–2025
The Creative Lead
Creative Lead · Rhampage (marketing agency)
Five years of agency life across wellness, beauty, fashion, auto, home hardware and nonprofit. I storyboarded conservation films, built performance videos and Meta ads, and wrote search ads.
Led a team of 10, across 15+ client accounts.
clients I strategised for
Animated film · WWF
Snow leopards of Ladakh
Three minutes to make people care about an animal most will never see: the threats it faces, and what WWF is doing about them.
Concept · storyline · six storyboarded scenes · character sheets
Ozone: baby camera launch
Concept and creative direction for the launch ad.
Starbucks India: summer drink
Ideated and storyboarded the whole ad concept.
thumbs stopped here
Static ads, made with AI
Concepts and copy by me; visuals generated with AI and art-directed until on-brand.
More from Rhampage10 more pieces
Rough storyboards
WWF
Google Ads copy
Wiselife · Theater
Sponsored
Wiselife
https://www.wiselife.in
Toxin-Free Yoga Mats | Loved by 600K+ Yogis
Extra-Thick, Sweat-Resistant Yoga Mats Designed For Long-Lasting Comfort.
Led with toxin-free materials and social proof.
Sponsored
Theater
https://www.theater.xyz
New Arrival: Theater Shoes | Theater Flats & Sneakers
Shop Theater's new footwear drop. Designed for comfort without compromising on style. Step into luxury with Theater. Premium materials meet contemporary designer silhouettes.
A new footwear drop, pairing comfort with designer style.
SEO blogs
Ozone · Earth Rhythm
Ozone · home hardware blog
Fingerprint Locks vs Traditional Locks: A Clear Comparison
A comparison guide that steers homeowners towards a smart-lock upgrade.
Blog · Oct 31, 2022
A Complete Guide To Hyaluronic Acid: Benefits, Products And How To Use It
A buzzy ingredient made simple, leading to four hero products.
Chapter 03 · 2025–present
The Creative Director
Creative Director · Thirdbase (in-house)
India's leading intimate-wellness brand brought me in-house to build its brand language and identity from scratch, lead creative direction and content strategy, and run the rebrand.
Organic marketplace revenue, after the rebrand.
Shopify store · thirdbase.in
The store, end to end
Designed and built it, art-directed every asset, and wrote the language it speaks in.
Visit the live store
The brand guide
Logos, type, colour, patterns, stickers and voice in one rulebook. Open the PDF
Social and campaign creatives
Copy by me; imagery generated with AI and composed in the brand system.
go on, move them
The sticker pack
Part of the identity, made from a blank page.
More from Thirdbase4 more pieces
The warranty page, art-directed
Real copy and assets from thirdbase.in
Inside the brand guide
- Store build
- Shopify design + development
- Creative direction
- Shoots, product imagery, every banner
- Brand language
- Voice, headlines, page copy
- Press
- Featured in Elle
How I lead
Good work isn’t luck. It’s a habit the whole team keeps.
01
The process
brief → concept → review → ship
Nothing ships until it answers three questions. Who is this for? What should they do next? Why would they believe us?
02
Mentoring
I’ve grown a team of 3 and teams of 10–12. My favourite part of the job is watching someone going above and beyond on the brief.
03
AI in the loop
AI speeds up research, variations and first drafts. People own the idea, the judgement and the final word.
the end (for now)
Let’s make something move.
Name
- Ashmita
Email
- work@heyashmita.com
LinkedIn
- linkedin.com/in/ashmita-rathi
Location
- India · available for a 7-hour ET overlap
Resume on request.